SUI is thrilled to share that Darrell Purcell has been promoted to Senior Vice President, Administration!

In this new role, Darrell will have an even greater executive leadership responsibility as he oversees the core administrative functions that drive SUI’s strategic goals, operational efficiency, and regulatory compliance. He partners closely with all levels of executive leadership to align administrative operations including HR, IT, facilities, procurement, and legal/compliance with overall business objectives.

“It’s an honor and privilege to be named Senior Vice President, Administration at a company that I genuinely enjoy and am proud to be part of,” said Darrell. “Our team is committed and works hard each day to provide exceptional customer service and unwavering dedication to our clients. In this new capacity, I look forward to contributing to SUI’s continued growth and operational excellence through thoughtful strategic planning and process optimization.”

With over three decades of experience, Darrell truly understands the insurance industry. He will continue using this knowledge and wisdom to help the SUI team ensure administrative services effectively support areas such as claims, underwriting, and sales.

“Darrell is an incredible talent and a highly valued team member,” said SUI President Keith Gilroy. “This promotion is well deserved, and I know our clients and our team overall will benefit greatly from his new leadership role. I’m incredibly excited for the future of SUI.”

Darrell joined the SUI family in May 2020.

Congratulations, Darrell!